from <A HREF="http://www.easier.com/view/News/Motoring/Volvo/article-199174.html" TARGET="_blank">http://www.easier.com/view/New....html</A><p>UK sales success for Volvo <br>27 August 2008 <p><br>Volvo is proving to be a popular car choice in the UK this year. At a time when the new car market is down three per cent year on year, Volvo is seeing a sales increase of 20 per cent year to date, from 17,709 units January to July 2007 to 21,155 for the same period in 2008. <p>The introduction of the sporty R-DESIGN package on Volvo C30, S40 and V50 has been well received by UK customers and the current top model performers are the Volvo C30, with a sales increase of 96 per cent year on year and the Volvo V50, Volvo's UK best-selling model, which has already outperformed its full year 2007 results of 5576 units, and is up 93 per cent with 6151 registrations year to date. <p>“We've experienced a high level of interest in the Volvo range this year and we are confident this strong performance will continue throughout the rest of 2008. The addition of 2.0-litre engine derivatives in the Volvo V70 and S80, the new Powershift gearbox in Volvo C30, C70, S40 and V50 and the new sub 225g/km XC90 D5 Geartronic further widens our offering to both retail and corporate customers,” comments Nick Connor, Volvo Car UK sales director.<p>Fleet sales up nearly 70 per cent<br>The fleet sector, in particular, has seen great success with a 67.7 percent rise in end user fleet sales, for the first seven months of 2008 over the same period in 2007 (6,405 cars compared with 3,819 Jan to July 2007). <p>The Volvo S40 and V50 have seen the biggest improvement following the model design refresh last year, a specification realignment to enable easier like-for-like comparisons with premium competitors, and the introduction of the new R-DESIGN specification. These two models also recorded the largest fleet sales increase in the range, with S40 up 86% percent and the V50 Sportswagon up a staggering 176% percent year on year. <p>R-DESIGN improves RVs further<br>Used value guide CAP has responded favourably to R-DESIGN with recent future residual value forecasts increasing on the new trim levels. While CAP has reduced average trade price forecasts by 2.9% across the entire UK car sector, it has actually increased values on S40 and V50 – for instance the V50 2.0D R-DESIGN Sport on a typical three year 60,000 mile operating period has increased by over 6% (£7,575 - £8,050).<p>“It’s great to see a positive reaction from company motorists and the used value guides to our realignment. As a result the Volvo range is now more established in the company car policy hierarchy which will allow for more sustainable growth. A strong order pipeline also shows the steady increased demand for our product,” said John Wallace, Volvo’s Corporate Sales & Leasing Manager.