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Discussion Starter · #1 ·
Ford may sell Jaguar<br>03 August 2006<p>• American parent company losing millions<br>• Jaguar in the red, despite new XK <br>• Ford 'reviewing the business'<p>Jaguar's XKR might have been one of the British motor show stars, but the firm is still in trouble - and it could be sold by parent company Ford.<p>The American giant has just announced net losses of $254m (£135m) for the second quarter - and it has brought in a former investment banker to review all of its car brands and study the possibility of mergers with other firms.<p>Jaguar lost over £400m in 2004, and last year Ford pumped £1.2bn into the brand to keep it afloat. However, sales are continuing to drop and investment in future models appears to be waning, too - only the saloon version of the 2008 S-type is under development, potentially denying the sales boost an estate version could provide.<p>Ford has declined to comment on the potential sale of Jaguar, but a spokesman told the BBC, 'Bill Ford has said that everything is on the table. We are reviewing the business'.<p><B>I hope Volvo finally gets the investment it deserves and becomes the new Jaguar</B>
 

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Re: Ford may sell Jaguar (Token)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Token</b> »</i></TD></TR><TR><TD CLASS="quote"><B>I hope Volvo finally gets the investment it deserves and becomes the new Jaguar</B></TD></TR></TABLE><p>Don't hold your breath...and let's hope Volvo never becomes a Jaguar...if you want to still see Volvo around, that means...<p>Yannis
 

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Re: Ford may sell Jaguar (Token)

The 2 parts of your closing statement are contradictory! If Volvo was to get what you feel is the investment it desreves....then it would NOT end up like Jaguar!<br>Let's be real here.....Jaguar, with or without Ford has been building undependable cars for 3 decades or more!!! Buying Jag was a bad move on Ford's part...Every effort to turn around Jag has failed! Depsite the car's classic lines...it has been junk..until the last few years....unfortunatly ...too little ..too late! <br>All Ford is doing now is trying to sell of the losing part of the company....have a little time to redistribute any personnel worth keeping...reposition the losses on the financial statement for tax purposes and move on!<br>Volvo is not part of that action and IMO will not be part of any action by Ford. As I have said in other posts....I think Volvo is happy with Ford and Ford is happy with Volvo!
 

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Re: Ford may sell Jaguar (universityvolvoOSD)

I think it's a real shame that Jaguar is doing so poorly. The old XK-E's were among the most beautiful cars ever produced, IMO. I thought, when it came out in 2002, the X-Type would sell like hotcakes. What went wrong? I thought that by 2004, the "bugs" had been worked out, but still, nobody wants one. Conversely, I don't blame Ford for wanting to dump the brand. If it's losing money, and consistently, it makes no sense to hold onto it.
 

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Discussion Starter · #5 ·
What I meant to say was that I hope Volvo can fill Jaguar's shoes as the premium brand. At the moment, Jaguar is considered more premium than Volvo because of Jaguar's halo cars (XK, XJ) and their racing history. Also the big players are still seen as BMW, MB, and Jaguar. Maybe once Jaguar gets sold, Ford would like Volvo to replace that segment and they'll bring the current Ford range upmarket into the VW category.
 

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Re: Ford may sell Jaguar (EuroFan)

There were 2 things wrong w/ the X-type.<p>1 The car sucked. It was too heavily based on the Mondeo.<p>2, The market just wasn't right for an entry level Jag. Jag has little or no street cred with the near luxury market. Jags are considered old peoples cars. There was simply too many good cars in the near luxury category and the X-Type didn't stand out.
 

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Re: Ford may sell Jaguar (VolvoMax)

That's funny that you mentioned old people. I'm currently in a VW club, which has all different ages of members. One day, just out of curiosity, I checked out some Jaguar clubs on the Internet, and sure enough, it looked like the average member had been on Medicare for 5 years or so..... <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0">
 

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Re: Ford may sell Jaguar (EuroFan)

And that might part of the root problem right there. TOO MANY I can't be bothered to get off my rear and complain in a dealership owners. Jag is only as bad as its owners let it be. ALWAYS HAS been. I do not hate them, I in many ways like them. BUT I would never own one with its repair record. Past or present. Just not good eco for me. And there in lies the key to turnaround for Ford and Jag. As you said, too little too late. Yes Jag has, and has had problems for many years. But Ford did not make a error in judgement buying them. Ford made a error in getting to the party late if at all. With a JAG line that works. Maybe it would be better and easier to understand if we put it in terms more understand. Ford has a trophy wife and she is nice to look at out in public and at parties. But she sucks (in a BAD way) in bed. Now Ford is not in a postion that it can nor really wishes to go to marriage counsuling and sex therapy to make the whole thing work for teh future. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0">
 

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Re: Ford may sell Jaguar (Nato740)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Nato740</b> »</i></TD></TR><TR><TD CLASS="quote">And that might part of the root problem right there. TOO MANY I can't be bothered to get off my rear and complain in a dealership owners. Jag is only as bad as its owners let it be. ALWAYS HAS been. I do not hate them, I in many ways like them. BUT I would never own one with its repair record. Past or present. Just not good eco for me. And there in lies the key to turnaround for Ford and Jag. As you said, too little too late. Yes Jag has, and has had problems for many years. But Ford did not make a error in judgement buying them. Ford made a error in getting to the party late if at all. With a JAG line that works. Maybe it would be better and easier to understand if we put it in terms more understand. Ford has a trophy wife and she is nice to look at out in public and at parties. But she sucks (in a BAD way) in bed. Now Ford is not in a postion that it can nor really wishes to go to marriage counsuling and sex therapy to make the whole thing work for teh future. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0"> </TD></TR></TABLE><p>Very true. I have been reading Car and Evo from the UK for about 5-6 years now (actually 9, since 1997 WOW!) and they are very, very patriotic about the British motoring industry. They have chronicled Jaguar's woes, and they are just as you describe....bad product line, rushing products to market, etc. They are mightily pissed, because they don't want to see Jag go the way of MG / Rover. Jag has had some nice concepts canceled DEEP into development (F Type anyone?) They need to have a better focused product line, and develop something that has common parts, such as Aston is doing with the new VH platform. Something to cut the costs without ending up like the Mondeo-cum-Jag XType, which really did suck very badly. The problem is the XJ is on it's own platform, the XK is on it's own platform, the S type is on it's own platform and the X type is on it's own platform. Pretty expensive for a a small mfgr. to carry all those costs! <p>The newer cars seem better at quality but who knows!
 

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Thought I'd mention a sign I saw at the cashier for a Jag repair shop (it will remain anonimous). Don't remember the exact wording but it goes like this:<p>All repairs over $1000 must be paid for by certified check.<p>WOW !!
 

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Re: (VolvoBob)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>VolvoBob</b> »</i></TD></TR><TR><TD CLASS="quote">Thought I'd mention a sign I saw at the cashier for a Jag repair shop (it will remain anonimous). Don't remember the exact wording but it goes like this:<p>All repairs over $1000 must be paid for by certified check.<p>WOW !!</TD></TR></TABLE><p>What a bunch of idiots... <IMG NAME="icon" SRC="http://www.vwvortex.com/zeroforum_graphics/screwy.gif" BORDER="0"> <p>Yannis
 

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Re: (GrecianVolvo)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>GrecianVolvo</b> »</i></TD></TR><TR><TD CLASS="quote"><p>What a bunch of idiots... <IMG NAME="icon" SRC="http://www.vwvortex.com/zeroforum_graphics/screwy.gif" BORDER="0"> <p>Yannis</TD></TR></TABLE><p>I am confused Yannis. Are the owners that autherize the $1000 or more in repair IDIOTS. Or the Dealership IDIOTS? When they know that anyone that does might stop payment? AS an aside. $1000 RO's at a Jag or many other high end imports dealers is not all that out there. Have you stopped into the back half of the building of YOUR new found home in CALI yet? Bet not, as MB-Jag-Rolls-Bentley-BMW-Porsche-RANGE ROVER and yes EVEN AUDI! all have this in common more and more. Cert checks are a GOOD BUSINESS practice not STUPID! If the customer does not pay by card. But then you get paid I take it if the sale goes out the door and the financing or downpayment check craps out right? That is the dealer principles problem and tough luck for him in your view right? Not yours? <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/sly.gif" BORDER="0">
 

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Re: Ford may sell Jaguar (Token)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Token</b> »</i></TD></TR><TR><TD CLASS="quote">Ford may sell Jaguar<br>03 August 2006<p>• American parent company losing millions<br>• Jaguar in the red, despite new XK <br>• Ford 'reviewing the business'<p>Jaguar's XKR might have been one of the British motor show stars, but the firm is still in trouble - and it could be sold by parent company Ford.<p>The American giant has just announced net losses of $254m (£135m) for the second quarter - and it has brought in a former investment banker to review all of its car brands and study the possibility of mergers with other firms.<p>Jaguar lost over £400m in 2004, and last year Ford pumped £1.2bn into the brand to keep it afloat. However, sales are continuing to drop and investment in future models appears to be waning, too - only the saloon version of the 2008 S-type is under development, potentially denying the sales boost an estate version could provide.<p>Ford has declined to comment on the potential sale of Jaguar, but a spokesman told the BBC, 'Bill Ford has said that everything is on the table. We are reviewing the business'.<p><B>I hope Volvo finally gets the investment it deserves and becomes the new Jaguar</B></TD></TR></TABLE><p>Bout time...that's the only positive news to come out about Jaguar. Besides..."Hey, it started!!" <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0">
 

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Re: Ford may sell Jaguar (r_driver04)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>r_driver04</b> »</i></TD></TR><TR><TD CLASS="quote"><p>Bout time...that's the only positive news to come out about Jaguar. Besides..."Hey, it started!!" <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0"> </TD></TR></TABLE><p> <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0"> <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0"> <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0"> But that is all part of it's charm as a car right? <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/cool.gif" BORDER="0"> The English way as it were. Long heritage in ALL those English cars living up to that prime directive. Always make religion part of the starting your car experience! "get in look out windshield. Without looking put little key in dash slot. Turn key and watch gauges dance and listen for electric fuel pumps buzzing in BOTH tanks. Then reach over and push button. Hear click click click. Turn key off. Turn key back on push button hear wrrrrrrr wrrrrrrr wrrrrrr and then a beltch and a cough and a slight misfire and yell OMG it is running!" Put into R or D and get going as fact as possible. Or that was the way it was with Grannies 1966 3.8S till 1980 when we sold it and she stopped driving at 86. <IMG NAME="icon" SRC="http://********************/smile/emthup.gif" BORDER="0">
 

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Re: Ford may sell Jaguar (Nato740)

What do you guys think of the possibility of Ford dumping Mercury? I've heard speculation of this happening as well, since Mercurys are essentially clones of Fords. I LIKE Mercurys myself. I owned a few in the past, and they were very good, dependable cars.
 

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Re: Ford may sell Jaguar (EuroFan)

The problem w/ Mercury is that it just isn't different enough from Ford.<p>IF Ford is going to keep Mercury they should use it to bring in the European Fords, like the Mondeo and Focus and the Austrailian Falcon.<br>Really make it a different division.<p>Otherwise, just kill it and concentrate on Lincoln.
 

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Re: Ford may sell Jaguar (VolvoMax)

I know this thread was originally about Ford possibly unloading Jaguar, but what exactly, is Mazda's relationship to FoMoCo? Whenever I go to Media.Ford.com, Mazda sales are not included with the rest of the company, but rather are separate. Mazda itself seems to be performing pretty well.
 

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Re: Ford may sell Jaguar (EuroFan)

<A HREF="http://en.wikipedia.org/wiki/Mazda" TARGET="_blank">http://en.wikipedia.org/wiki/Mazda</A><p>
 

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Re: Ford may sell Jaguar (VolvoMax)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>VolvoMax</b> »</i></TD></TR><TR><TD CLASS="quote">The problem w/ Mercury is that it just isn't different enough from Ford.<p>IF Ford is going to keep Mercury they should use it to bring in the European Fords, like the Mondeo and Focus and the Austrailian Falcon.<br>Really make it a different division.<p>Otherwise, just kill it and concentrate on Lincoln.</TD></TR></TABLE><p>Now that is VERY FRESH thinking. And right on the money! They are only tarted up fords or second fiddle Lincolns. No real Idenity. Useing them for a Import line would work nicely. <IMG NAME="icon" SRC="http://********************/smile/emthup.gif" BORDER="0"><p>BTW Ford/Merc/Lin has WAY TOO MUCH overlap in thier lines. And Much is just trim levels of the same car. Crown Vic/Grand Marq/Town car, Escape/Mariner,Explorer/Aviator/Mountaineer,Naviagator/Expedition,F150 King Ranch/Blackwood-LSU and so on and so on.
 
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