I don't believe the Euro series is new. You must rememeber there are a good many touring car eevnts around the world. British Touring Car, Swedish Touring Car, Astralian Touring Car, South African Touring Car (which was cancelled this year), European Touring Car, South East Asian Touring Car Challenge, and I think there are a few more but they don't come to mind. I know Peugot, Vauxhall, Alfa Romeo, and Rover are confirmed for this years BTCC but I don't remember who else. Should be decent, better than last year at least!
2001 Volvo S40 "Volvo for life"