I wish this series luck. I'm not sure what it is exactly, but it sounds new and awfully similar to the BTCC or at least what the BTCC used to be. I wonder if any factories will join up from other big European makes that had been active in the BTCC, like BMW, Audi, Alfa Romeo etc.
I don't believe the Euro series is new. You must rememeber there are a good many touring car eevnts around the world. British Touring Car, Swedish Touring Car, Astralian Touring Car, South African Touring Car (which was cancelled this year), European Touring Car, South East Asian Touring Car Challenge, and I think there are a few more but they don't come to mind. I know Peugot, Vauxhall, Alfa Romeo, and Rover are confirmed for this years BTCC but I don't remember who else. Should be decent, better than last year at least!