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Okay, so what's the market potential for an expanded R range. I was talking to a Volvo-connected friend of mine today who said Volvo wants to do more R models, specifically R awd models including coupes.<P>With Ford money backing them now, it would seem Volvo will try to fully capitalize on the brand, not to mention they'll probably be pitted against the German big 3 luxo lines like Audi, Mercedes and BMW. All three of these have whole lines of S, M and AMG cars. Can it only be a matter of time before there is a whole range of R models rather than just one? We've alreay seen the T range expanded across the board. Perhaps now it's time for R.<P>Personally, I'd love to see a V70 R awd with spaceball, or an S80 R awd with spaceball. That'd compete directly eith the M5 and S6. It's a nice car, just way too conservative for that type of buyer. With the R range, it'd be easier to have a more intense model that breaks the more conservative mould, and that can be excused because it's the sport model. Maybe I'm just rambling because it's late, or I've been looking over too many pictures of Essen. We sent a camera over with some attendees, and they came back with plenty of VW and Audi shots but forgot about our Volvo request <IMG SRC="http://www.swedespeed.com/ubb/frown.gif">. Still, I keep looking at quattro GmbH, M Technik and AMG and just keep wondering if they could do something like that with Volvo? Then again, would such efforts go into Jaguar first or also? Hmmmm.
 

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Volvo NEEDS to pull this R model thing off. Right now if i were seriously in the market, i'd look @ the V70 T5 with manual trans, but i know i wouldn't end up buying it. For about the same $$ I would get myself into the S4 avant. I've always wanted to justify getting a Volvo wagon (performance-wise) but 2 things have held me back:<BR>1. the stock offerings (V70 R AWD, etc.) held promise but ultimately didn't hold up performance-wise to the comparable M, S, and AMG models from competitors<BR>2. which wouldn't be so bad IF there was as strong an aftermarket base as Audi, BMW, M-B, etc. There are smaller outfits that deal with Volvo's, but the other marques have names like ABT, AC Schnitzer, Brabus, and other dedicated tuners offering true hard-core performance bits. <P>Volvo has been doing a decent job of bringing their image more towards the performance side with the latest models, but they need to push further to really motivate some true dedicated tuners to participate.<P>I really hope they can pull it off <IMG SRC="http://www.swedespeed.com/ubb/smile.gif"><P>
 

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There's a lot of potential for Volvo products to expand into sporty "R" range.<P>I really hope to see the "R" expands into its compact sports sedan and wagon which currently has their flagship model as S/V40 T4 Sport. C30R hot hatch, S40R sports sedan and V50R sportswagon will be a very interesting performance models for these affordable Volvos.<P>Since the current Volvo "P2" platform will also serve for an all-new C70. There's a potential for a C70R coupe Spaceball which will be a true contender to take on upcoming A4 coupe, 3-Series coupe and 3.2CL Type-S.<P>S80R will give its arch-rival; Saab 9-5 Aero, a tough time. It should break the norm of S80 as a true luxury sedan into a sports sedan when its equipped with an AWD and Spaceball. If they can put an AWD into S80R, I think it should be at least an optional feature on T6.<P>V70R is a "must" considered its predecessor's success. V70 T5 is a cool sportswagon but it doesn't have the raw appeal of V70R AWD.<P>Here's what I think the "R" range will look like:<P>C30R hot hatch<BR>S40R sports sedan<BR>V50R sportswagon<BR>S60R sports sedan<BR>V70R sportswagon<BR>C70R sports coupe/convertible<BR>S80R sports sedan<BR><P>
 

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Discussion Starter · #4 ·
Only problem with that Tom is that the sales numbers need to be there. I was told the S70 awd was only a lukewarm seller. Still, in the beginning, you kinda expect that since that's not what Volvo was known for, like say Audi or Subaru.<P>That said, the new Haldex system is first rate, and will make any R models very interesting. It'll be interesting to see how this expands.<P>Not to be a copycat, but it'd be cool to do some higher end RS models on certain cars like the C70 (C60?). Like the Audi RS4, having a super exclusive custom built range of models above the R would add to the enthusiast base and exclusivity of the brand. Could you imagine a V70 RS with a highly tuned T-6, 6-speed tranny etc etc. Hmmmm.
 

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I think one of the reason why S70 AWD was a slow seller is because of its engine. S70 GLT is adequate with LPT but AWD feels somewhat sluggish off-the-line in comparison thanks to extra weight.<P><P>
 

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Yep... I hope Ford will give Volvo enough of the green to pull off an impressive coup.. if they could make the "R" line similar to Bimmer's "M" or Audi's "S," that would be where it's at. Back in the day they had an R-Sport division, didn't they? They should just ressurect that and get at it. I'm first on the list for the S60R in my state (ordered it the day the PCC popped up on Volvospy), so I'm impatiently waiting to see if Volvo can put Bimmer and Audi to shame... I'd sure love it if they could.
 

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I think Volvo should convert their entire lineup to AWD. It would improve the handling characteristics of the cars and at the same time underscore their plight for safety.
 

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AWD is definitely the key to Volvo competing in the sport-luxo market.<P>Hopefully the Haldex system (by fellow Swedes) will prove to be light-weight enough as to not effect performance like the current AWD system does.
 

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Addressing the Jaguar vs. Volvo path for full corporate involvement in an "R" program, I would go with Volvo. <P>Jaguar has the XJR and XKR now, which seems a bit folly in the US since they target market here is not the ideal crowd for that type of vehicle. <P>The demographic that Volvo is currently targetting would benefit more from a corporate infusion of cash into a R package range, since they are primarily mid-price luxury sedans...<P>However, the Jag S-Type could make good sales with an R model...<P>Hmm, tough call... <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"><P>
 
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