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<IMG SRC="http://www.swedespeed.com/news/uploads/features/ore_2006_drive.jpg" BORDER="0"> <p>As marketing tie-ins go, the Volvo Ocean Race is almost unlike anything else in the automotive industry. Sponsorship of the round-the-world sailing race was inked in the days when Volvo was still owned by Volvo AB, and as such you’ll see corporate VIP’s being entertained at Volvo Ocean Race events, coming in from not just Volvo Cars, but also by the divisions of Volvo AB that build anything from trucks and buses to boats and backhoes. The race stops in ten different cities along the way, meaning spreading of the Volvo name around the world… at least in towns big on sailing. To help take advantage of this exclusive tie-in, Volvo began building one spec of the XC70 Ocean Race Edition (ORE) for Europe and America, also making a V70 for Europe only during the previous running of the event. This year, Volvo added the XC90, selling both XC models in the USA, though with slightly different spec than Europe.<p><A HREF="http://www.swedespeed.com/news/publish/Features/article_896.html" TARGET="_blank"><b> Full Story </b></A>
 
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