SwedeSpeed - Volvo Performance Forum banner

1 - 6 of 6 Posts

·
Registered
Joined
·
3,706 Posts
Discussion Starter #1
<B>Source:</B><BR><I>The Car Connection<BR>Industry News<BR>By: Jim Burt<BR>September 3, 2002</I> <P> <IMG SRC="http://www.thecarconnection.com/images/gallery/tmb/5997_image.jpg"> <P><B><A HREF="http://www.thecarconnection.com/index.asp?article=5238&sid=175&n=156" TARGET=_blank>Doolan Out to Fix Volvo and Restore Its Safety Leadership</A></B><P>-Drew<p>[This message has been edited by InDy (edited 09-03-2002).]
 

·
Premium Member
Joined
·
6,997 Posts
Interesting analysis of that swaparoo. Volvo's sales have been down considerably this year. The XC90 should help, as should the S60R, but from the sounds of it, sales promotions also need fixed (maybe already are) and cannibalization of the XC70 is another concern.
 

·
Registered
Joined
·
300 Posts
<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by [email protected]:<BR><B>Interesting analysis of that swap-eroo. Volvo's sales have been down considerably this year. The XC90 should help, as should the S60R, but from the sounds of it, sales promotions also need fixed (maybe already are) and cannibalization of the XC70 is another concern.</B><HR></BLOCKQUOTE><P>Trouble is Doolan's regressing to recapture the staid Legacy (loyal customer) market that was being lost in the new marketing program that was trying to capture a new market share. I.e., they blew it and rather than gain new market share they lost the old die-hard base <I>and</I> new buyers. Rumors of techno-problems on the '99 S80's didn't help, either, nor were Volvo's efforts stellar in keeping those launch customers satisfied when they had problems.<P>Trouble is, will they make the same mistake on the SC90 if it encounters similar problems? I hate to see what happens if they don't correct that mistake and lose those customers. (Hey, before you guys flame me, there are a fair number of angry S80 launch customers out there that won't ever buy another Volvo ever again. I ain't making this up.)<P>Also, the S60r will be made in such 'limited' numbers in order to keep its price up that the car won't be really available to a broad audience. When I shopped for my T5 I wanted au 'upscale' (i.e., mid-lux, no leather, no sunroof) Mustang, not a BMW. I can't believe I'm the only buyer who thinks like this (There's <I>no</I> competition in this segment at all.) I talked to a guy at work who was ready to order a T5 manual, no sunroof, no leather, just the hot-rod and handling package, thank you very much. Good grief, the S60r <I>will </I>hang with the GT's (it will lose to the Cobras, unfortunately) but the r will be priced so far out of bed that they still won't sell. I don't see the r as saving Volvo, really, due to its limited production.<P>XC90 will commit fratricide on the XC70? Yeah, in the US market that's bound to happen, but that's only because the US buyers are so stupidly fixated on SUVs right now and have no friggin' clue that if maybe we all improved the collective MPG of the nation by a mere 5 mpg or so we could maybe eliminate the need for our mideast oil exports altogether. But no, up go the flags on the gas guzzlers, so don't be surprised if we lose another 3000 people soon. (Arrrrgggghhhhh. OK, rant off.)<P>My $.02. I hope I'm wrong. Really, this is one thing I want to be wrong about. <P>
 

·
Super Moderator
Joined
·
39,263 Posts
<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by T5 Dave:<BR><B> Trouble is Doolan's regressing to recapture the staid Legacy (loyal customer) market that was being lost in the new marketing program that was trying to capture a new market share. I.e., they blew it and rather than gain new market share they lost the old die-hard base <I>and</I> new buyers. Rumors of techno-problems on the '99 S80's didn't help, either, nor were Volvo's efforts stellar in keeping those launch customers satisfied when they had problems.<P>Trouble is, will they make the same mistake on the SC90 if it encounters similar problems? I hate to see what happens if they don't correct that mistake and lose those customers. (Hey, before you guys flame me, there are a fair number of angry S80 launch customers out there that won't ever buy another Volvo ever again. I ain't making this up.)<P>Also, the S60r will be made in such 'limited' numbers in order to keep its price up that the car won't be really available to a broad audience. When I shopped for my T5 I wanted au 'upscale' (i.e., mid-lux, no leather, no sunroof) Mustang, not a BMW. I can't believe I'm the only buyer who thinks like this (There's <I>no</I> competition in this segment at all.) I talked to a guy at work who was ready to order a T5 manual, no sunroof, no leather, just the hot-rod and handling package, thank you very much. Good grief, the S60r <I>will </I>hang with the GT's (it will lose to the Cobras, unfortunately) but the r will be priced so far out of bed that they still won't sell. I don't see the r as saving Volvo, really, due to its limited production.<P>XC90 will commit fratricide on the XC70? Yeah, in the US market that's bound to happen, but that's only because the US buyers are so stupidly fixated on SUVs right now and have no friggin' clue that if maybe we all improved the collective MPG of the nation by a mere 5 mpg or so we could maybe eliminate the need for our mideast oil exports altogether. But no, up go the flags on the gas guzzlers, so don't be surprised if we lose another 3000 people soon. (Arrrrgggghhhhh. OK, rant off.)<P>My $.02. I hope I'm wrong. Really, this is one thing I want to be wrong about. <P></B><HR></BLOCKQUOTE><P>I am afraid you are right, my friend...<P>Yannis<P><P>
 

·
Premium Member
Joined
·
1,433 Posts
It would be wounderful if car manufactures would put out a high power version of a car simply to reward the consumers who buy their cars instead milking it for every dollar. Even if this happened you would still see people opting for the GLTs for economical reasons and performance buffs who flock too swedespeed (nice plug in) would be extremely happy and develop a life relationship and loyalty with the manufacture. Volvo slogan is "Volvo for life", show us the rewards for our devotion. <P>
 

·
Premium Member
Joined
·
1,433 Posts
"We have to be single-minded about our safety heritage and just talk about styling and performance as a value-added feature," <BR>This should be Volvo's internal marketing strategy in a nut shell. Safety has sold Volvo's sinse the conception of the three-point seat-belt in the 50's and should remain focal in marketing. This is one edge of the market that no other car manufacture has, the measuring bar is Volvo. The fact they now come with 300hp AWD is Gravy for the consumer <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"><P>
 
1 - 6 of 6 Posts
Top