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Discussion Starter · #1 ·
Hate to sound like a know it all pompous designer, but do you think the speed portion of the logo looks so-so? I'm taking a typography course and we have learned that different fonts convey very different levels of emotions. Serif fonts on the most part feel dignified yet stodgy. <BR>Here is a quick example of how using a sans serif font can change the overall feel of the logo. <BR> <IMG SRC="http://www.88x2.com/swede.jpg"> <P>Anyways, I just thought of this when putting on the decal.(great quality by the way)<BR>Hope this doesn't sound like I hate the logo because I actually think it looks quite good.<P>Brian<P><p>[This message has been edited by volvos70turbo (edited 07-11-2002).]
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by volvos70turbo:<BR><B> <IMG SRC="http://www.88x2.com/swede.jpg"> <P>Brian<P>[This message has been edited by volvos70turbo (edited 07-11-2002).]</B><HR></BLOCKQUOTE><P><BR>I don't like your version with capital letters. On the other hand, I think the lower case version is very attractive!<P>Yannis<BR><P>
 

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You know, about the only thing in the logo I was responsible for is the icon, but I see what you are getting at. While I like our logo, I could see eventually going to a font that's less busy. Now that I think about it, it's probably more representative of Skandinavian design.<P>I like the lower logo you did as well, with the lowercase, but I'd probably keep it all non-italic as it tends to look a little busy. I know what you are shooting for though, the italic tends to represent motion.<P>I'm not offended BTW.<P>Thanks for the compliment on the decals. Hope you enjoy. We might make a change sometime, but probably not until the next site redesign which would be at least 6 months out.
 

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If and when you ever redo the logo, I wholeheartedly agree with the use of a sans serif font (and I'm no designer)! <IMG SRC="http://www.swedespeed.com/ubb/smile.gif"> I prefer the all-lower-case one, and frankly, the italicized <I>speed</I> doesn't just SAY speed, it actually IMPLIES it, too!!! <P>Also, I agree that the sans serif font is simpler, cleaner, and more in keeping with "typical" Scandinavian design...which is usually simple, "artful", and nice, but without the flourishes that other designs have (like the "flourishes" of serif fonts). I agree with volvos70turbo on this one. Just my two cents...<p>[This message has been edited by Lisa62 (edited 07-12-2002).]
 

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So, are these fonts Tahoma with "swede" part in bold, and "speed" part only in italic?<P>I thought if you keep the speed part in italic Tahoma, it'll still be nice to use it with swede part in bold Century Gothic.<P>How about bold CG Omega for swede, and bold italic Dotum for speed? Just playing with few ideas here....
 

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Discussion Starter · #6 ·
I think there are many combinations that could work. Can't wait until the new design is finished <IMG SRC="http://www.swedespeed.com/ubb/smile.gif">
 

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I think the current one rocks, but I see a reason to switch to a more teutonic font. If I did do one in italic and one not, I'd probably keep them both bold. Right now, hate to be a critic, I think one bold non italic, and one non bold italic is too busy. Of course, no more busy than our current logo. <IMG SRC="http://www.swedespeed.com/ubb/wink.gif"><P>Two fonts is out. I'm not big on that.
 

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oh yeah, all lowercase is a must, and I'd probably keep the cross icon the same height as the lowercase s so the d sticks up and the p sticks down.
 

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One good thing about a sans serif fonts is that it is very ledgible from distances relative to the font size when compared with other font types. I have designed dozens of safety labels for our company using ANSI Z535 standards and it calls for a sans serif font for the both the Danger/Warning/Caution graphic and the text body. Sans serif is also used in road signs and other signage but is not very flashy from a design point of view, more functional. (With is kinda the Volvo way...)<BR>Also the swedespeed logo may show up better in lower resolution pics or be more ledgible as it zooms by on the highway...<P>
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by The_one_n_only:<BR><B>So, are these fonts Tahoma with "swede" part in bold, and "speed" part only in italic?<P>I thought if you keep the speed part in italic Tahoma, it'll still be nice to use it with swede part in bold Century Gothic.<P>How about bold CG Omega for swede, and bold italic Dotum for speed? Just playing with few ideas here....</B><HR></BLOCKQUOTE><P>Think about your business cards...<BR>They might use a redo also which takes longer for delivery <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"><P>
 

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I kinda like the current one. I see no reason to change it if it is already established. Swedespeed has developed a logo which is recognized by people and instantly makes them associate the logo with high quality automotive content. Changing the logo may make it look better in the eyes of some, but a change may mean that some people who are not very familiar with the site think that they are looking at the wrong one. Changing a logo is always a very risky venture for any organization. If the logo was begining to look dated then a change may need to be in the works but an effort must be made to make the new logo more timeless. Many organizations have held the same logo for decades and it is instantly recognizable. Here are some examples. When you see a colorfull peacock one immediately thinks NBC, a victrola with a dog - RCA, an apple with a bite - Apple Computer, a blue globe - AT&T, a bell - the telephone company, the list goes on. Because of the possible consequences of changing a logo many companies are reluctant to do so. The ideas presented by the others on this thread are very good indeed what with improving readabilty but remember that you never truely read all the letters or hear all the words. Your mind interpolates them. This was just my two cents. Besides, I think it looks kinda elegant which is definately what Volvos are, elegant automobiles.<P>-Poritz
 

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Thanks Poritz!, especially from Chuck, the designer who designed the SS logo. Like I said, we *might* do it when we redesign. I'm not resolved to doing anything yet. <P>However, I'm not too worried about changing. Magazines tend to change mastheads a little more commonly, if not overly often. <P>Thank you for the kind words on the quality content as well.<P>George
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by [email protected]:<BR><B>cross icon </B><HR></BLOCKQUOTE><P>George,<P>what is the significance of the cross on the logo?<P>Yannis<P>
 

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Discussion Starter · #15 ·
You bring up many valid points, yet changing the swedespeed fonts isn't really the same as altering iconic logos such as IBM and AT&T.I don't think a redesign of the site or logo will have a negative long term effect. Just look at the recent Yahoo redesign(site, not logo), people bitched and moaned for a while, but in the end they still use Yahoo!because of it's content and info. Swedespeed.com is very much the same, it's content definately will allow it to be succesful regardless of the design.<P> <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by Poritz:<BR><B> Swedespeed has developed a logo which is recognized by people and instantly makes them associate the logo with high quality automotive content. Changing the logo may make it look better in the eyes of some, but a change may mean that some people who are not very familiar with the site think that they are looking at the wrong one. Changing a logo is always a very risky venture for any organization. If the logo was begining to look dated then a change may need to be in the works but an effort must be made to make the new logo more timeless. Many organizations have held the same logo for decades and it is instantly recognizable. Here are some examples. When you see a colorfull peacock one immediately thinks NBC, a victrola with a dog - RCA, an apple with a bite - Apple Computer, a blue globe - AT&T, a bell - the telephone company, the list goes on. <BR>-Poritz</B><HR></BLOCKQUOTE><P><p>[This message has been edited by volvos70turbo (edited 07-14-2002).]
 

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The cross is a very loose interpretation of the Swedish flag. The other logo design we were playing with had an italic (or slanted) Swedish flag. We wanted to use the yellow blue cross somehow, and the circle just sort of worked.<P>I'm a big proponent of having an icon in the logo (something we don't do at any of our other websites, except now at Motorsport Vortex). It's nice when you start to merchandise. We made those Swedespeed hats, and in the first run, many on our larger staff wanted a hat just because they thought it was cool, even if they weren't into Volvos.
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by [email protected]:<BR><B>The cross is a very loose interpretation of the Swedish flag. </B><HR></BLOCKQUOTE><P>I kind of had that suspicion. What threw me off a bit was that the cross is an even cross. On all Scandinavian flags (Sweden, Norway, Finland and Iceland), their crosses are uneven; the horizontal line is longer than the vertical line. Have you thought about making it that way so that it is a true Scandinavian cross??<P><BR>Yannis<P>
 

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That might have been a good idea. Who knows? Again, maybe when we do the redesign, but for now, it's fine. <IMG SRC="http://www.swedespeed.com/ubb/wink.gif">
 
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