You can buy Pegs in the low 200's (like 220, I'm too lazy to look) from places like Viva all day long. I don't know about that place, but if that's a refurb'd wheel with trade in it's a spectacularly bad price.
I also know that Boston Volvo has a sale on some overstock pegs they ordered in anticipation of winter repairs / winter wheel mountings. Look here or on V70R.com. New there also.