Re: C70 Advertising (VolvoMax)
Long lead times doesn't fit with what I've seen in media buying. The firm I work for was caught flat footed a couple of weeks ago when the guy we sponsor won the Masters golf tournament. I am pretty sure we had no media prepared and nothing contemplated until after the win. We were in print in the Wall Street Journal and on the air within 48 hours of his win.
You can put ads up and take them down with little more than a few days notice these days. The worst problem they might have faced would have been to sub in a different spot for a different car.
My question stands. Why advertise a car you can't deliver?
Long lead times doesn't fit with what I've seen in media buying. The firm I work for was caught flat footed a couple of weeks ago when the guy we sponsor won the Masters golf tournament. I am pretty sure we had no media prepared and nothing contemplated until after the win. We were in print in the Wall Street Journal and on the air within 48 hours of his win.
You can put ads up and take them down with little more than a few days notice these days. The worst problem they might have faced would have been to sub in a different spot for a different car.
My question stands. Why advertise a car you can't deliver?
