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Re: C70 Advertising (jimay)

Quote, originally posted by jimay »
My question stands. Why advertise a car you can't deliver?
Why? It's for building a new corporate image.
Like most of other convertibles, the new C70 is not designed as a "profit making machine" for the brand... It's supposed to be a "technology showcase" and a "image booster." (Of couse, it would be great if this car can make profits too.) Therefore, I agree that there should be a C70R. Now that they have already showcased the new hardtop, it would be wonderful if Volvo could introduce a C70R about one to two years from now. Well, let's wait and see.
 
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