Maybe its because I’m sensitive to it now ( I’m picking up my T5 Inscription on Sat )- it seems that I see a S60 commercial more than for any other car. I think they have at least 2 new commercials that they play all the time. There is the one with the Winston Churchill like speech and there is the one with a flock of thousands of birds with one going its own way. Much better than their old commercials for the last few years where we a following the interactions of a family that just lost their matriarch. This was more suited to a late night soap opera than something to inspire you to buy a Volvo IMO.