This is what I don't like at all from the article.
Volvo has moved development work on sedans and the coming people-mover model to its Shanghai research and development hub, they said. That center, which has tripled its design staff to about 60 people, has recently moved to a new and larger building in Shanghai, one of the sources said.
The first of Volvo's new planned electric models, the EX90 battery-electric SUV
, was unveiled late last year. It is expected to go on sale in early 2024.
Other battery-electric cars in the pipeline include electric versions of Volvo's main products – the XC90, XC60 and XC40 crossover vehicles and the S60 and S90 sedans, the sources said.
Those cars will follow Volvo's established, simple design cues, but the new van will target buyers in China and other markets with a more "emotional" design that builds from the Zeekr 009, which has a massive, LED-illuminated grille, one of the sources said."
I don't like any idea of moving Volvo's design to China. Volvo, up to now, has kept its Swedish sense by being designed and engineered in Sweden. Sharing platforms is no big deal and sending Volvo's tech to other brands is no big deal. But changing the design/engineering hub to China is something they've avoided. And I like the sedans anyway.
So, why have a Zeekr "premium" minivan for China and a Volvo one? The Zeekr one is $70,000. That's luxury money. Then what's the Volvo one. I don't see the point of the Volvo minivan. Swedes aren't about being "emotional," they're minimal, purposeful and sober in design. So, I don't like any talk of trying to transform Volvos into something they're not. I don't want to see Volvo's restyled Zeeker009 meant for the Chinese market. That to me is not a true Volvo.
Maybe I'll love what Volvo comes out with in the minivan. Maybe not. I just hope Volvo isn't trying to build up the company so it starts moving some of its operation out of its Swedish hub. I'd rather have a smaller Swedish Volvo than an expanded one that is Swedish flavored.