As the thread title says, there is a Designer's Choice page live on the website, check it out here: http://www.volvocars.com/us/cars/new-models/all-new-xc90/order-yours
From the Volvo website said:These four designs are the favorites of the XC90 design team. Because each unique design detail was made to enhance what makes the XC90 so special—it’s elegant, uncomplicated nature.
It was made to redefine luxury and empower the driver by perfectly balancing the Swedish notion of simplicity with advanced connected car technology.
The sweet smell of the soft Nappa leather, the flawless hand stitching, the intuitive placement of each command–it’s these thoughtful details that make it feel so personal.