2009 Geneva Motor Show: Volvo Perspective

Every March, the eyes of the auto industry turn to Switzerland, where the self-described land of neutrality puts on one of the most radical of industry auto shows. The Geneva Motor Show, the first major European event of the year, breaks from the traditional by adding to its mix of mainstream car manufacturers a heavy dose of specialty niche manufacturers, independent, mostly Italian design houses, prominent European tuning firms and more. In a down market when many marques are either in jeopardy of fire sale or wholesale extinction, the exotic Geneva Motor Show can serve as both a beacon of the future and a warning of present market dangers.

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