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From what I've read (over the past 6 months) Volvo U.S sales are down quite a bit this year. Can some of our Volvo sales pros help me understand why?
 

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Re: 2006 Volvo Sales (geo1)

ALL new car sales are down.<br>Volvos maybe more so, as except for the C70 they have had no new product for years
 

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Re: 2006 Volvo Sales (geo1)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>geo1</b> »</i></TD></TR><TR><TD CLASS="quote">From what I've read (over the past 6 months) Volvo U.S sales are down quite a bit this year. Can some of our Volvo sales pros help me understand why?</TD></TR></TABLE><p>As Jim wrote above, most brands (not all) are down for the year. Some more, some less. Volvo sales are down close to 21% for the year. BMW are +2%. Mercedes are up 1.5%. Lexus are down 3%. <p>Volvo sales are way down for way too many reasons. The main are:<p>* dated product<br>* brand has been devalued by huge incentives and they way it is sold<br>* reliability of certain models has suffered<br>* it is not featured prominently by most auto magazines<br>* advertising stinks<p>Yannis
 

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Re: 2006 Volvo Sales (GrecianVolvo)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>GrecianVolvo</b> »</i></TD></TR><TR><TD CLASS="quote"><p>As Jim wrote above, most brands (not all) are down for the year. Some more, some less. Volvo sales are down close to 21% for the year. BMW are +2%. Mercedes are up 1.5%. Lexus are down 3%. <p>Volvo sales are way down for way too many reasons. The main are:<p>* dated product<br>* brand has been devalued by huge incentives and they way it is sold<br>* reliability of certain models has suffered<br>* it is not featured prominently by most auto magazines<br>* advertising stinks<p>Yannis</TD></TR></TABLE><p>Yup, that pretty much covers it.<br>For the last few years Volvo has gone for volume at the expense of brand value.<br>
 

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The dealers are so terrible in my area, that Toyota has better service. I know this for a fact-we recently bought a Toyota iinstead of another Volvo because the dealers are so horrible, rude, and dishonest.<br>In fact I am considering trainding my XC90 in because I can't stomach going to anay of my local dealers for service.<br>Today I have to drive two hours out of my way to bring my car in for repairs to damage the dealer did when I brought it in for an oil change.<br>ANother reason? I emailed about trading my wehicle in and they offered me $10,000 LESS than an 05 KBB trade value and mine is an 06.<br>I LOVE my Volvo, but I am sick of the crap I have to deal with. In fact I can't even recomend Volvo to friends because the dealers are so bad.
 

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<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>VolvoPup</b> »</i></TD></TR><TR><TD CLASS="quote">The dealers are so terrible in my area, that Toyota has better service. I know this for a fact-we recently bought a Toyota iinstead of another Volvo because the dealers are so horrible, rude, and dishonest.<br>In fact I am considering trainding my XC90 in because I can't stomach going to anay of my local dealers for service.<br>Today I have to drive two hours out of my way to bring my car in for repairs to damage the dealer did when I brought it in for an oil change.<br>ANother reason? I emailed about trading my wehicle in and they offered me $10,000 LESS than an 05 KBB trade value and mine is an 06.<br>I LOVE my Volvo, but I am sick of the crap I have to deal with. In fact I can't even recomend Volvo to friends because the dealers are so bad.</TD></TR></TABLE><p>Funny just the opposite here, I bought the Volvo because of the sorry Toyo dealers in my area.<p>
 

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Re: 2006 Volvo Sales (GrecianVolvo)

<br>The brand is devalued, not because of incentives but because of their safety image. Volvo isn't luxury or performance. It's about safety. These days, everybody is getting on the safety bandwagon. To top it off, they're not winning the gold medals or 5 stars from the latest crash testing, which isn't helping sales. When you read in the Wall Street Journal that the S60 isn't' so safe because of its side-impact crash results it doesn't help. Volvo didn't need to advertise because any news report about car safety would usually tout Volvo as being the safest- it was their advertisment. <p>Also it still is seen as a soccer mom brand. That doesn't help sales when these days it's all about performance. Among my age group, nobody wants a Volvo- if you want flash, it's BMW. If you want a street racer, it's the EVO or STi. A G35 is hot. The new IS is cool. Volvo is not.<p>It also doesn't help that it's not grouped with the Teutonic trifecta (BMW, MB, Audi). I think it's a bad spot, along with Saab. It doesn't carry enough status to go against the Germans, and doesn't quite fit in the Japanese luxury brands which are a step below the Germans, status-wise. It doesn't have the status or performance of the Germans and isn't exactly a good value and reliable like the Japanese. And the prices are smack somewhere in all of these. <p>The reliability also needs to improve. I think rather than spending R&D on BLIS or some technology that removes the driver from driving- Volvo should improve reliability. For my next car, I'd rather have a Volvo in the top ten list of reliable cars than a Volvo with BLIS, active cruise control, and active braking that senses when the car should brake. Or that heartbeat thing- that's cool and all, but how about refining the basics? My Volvo hasn't given me any headaches, but there are plenty of people here that have had one thing breaking after another with their new Volvo.<p><br>
 

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Re: 2006 Volvo Sales (geo1)

Does anyone think Volvo's sales will go up with the introduction of the new S80, and eventually the C30 and new S60/V70 over the next few years? I agree, if Volvo would start advertising correctly (I dont think I've seen a Volvo commercial in a few months, and when I have, it's on obscure cable channels), it might, and I hope it does....
 

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Re: 2006 Volvo Sales (GrecianVolvo)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>GrecianVolvo</b> »</i></TD></TR><TR><TD CLASS="quote"><p>As Jim wrote above, most brands (not all) are down for the year. Some more, some less. Volvo sales are down close to 21% for the year. </TD></TR></TABLE><p>Volvo sales are down 11% in the US, not 21%. Or are they down 21% worldwide? Some of these comments about lack of new product and lame dealership service are reminiscent of a VW board............... <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/frown.gif" BORDER="0">
 

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Re: 2006 Volvo Sales (EuroFan)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>EuroFan</b> »</i></TD></TR><TR><TD CLASS="quote"><p>Volvo sales are down 11% in the US, not 21%. Or are they down 21% worldwide? Some of these comments about lack of new product and lame dealership service are reminiscent of a VW board............... <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/frown.gif" BORDER="0"> </TD></TR></TABLE><p>Down this much for North America when compared to last year. I do not knwo where you get that 11%.<p>Yannis
 

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Re: 2006 Volvo Sales (GrecianVolvo)

It says 11% right here:<p><A HREF="http://www.volvocars-pr.com/index.asp?par=company&pag=sales&lang=1&flash=1" TARGET="_blank">http://www.volvocars-pr.com/in...ash=1</A>
 

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Re: 2006 Volvo Sales (GrecianVolvo)

As of July 1, 2005 Volvo sales were: 65,941<br>As of July 1, 2006, they were: 59,092<p>Y-T-D difference is 10.4%<p>Maybe if you compare to Volvo's best year of 2004, they're down 21%, but not from 2005.
 

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Re: 2006 Volvo Sales (Calhon)(Yannis)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Calhon</b> »</i></TD></TR><TR><TD CLASS="quote">It says 11% right here:<p><A HREF="http://www.volvocars-pr.com/index.asp?par=company&pag=sales&lang=1&flash=1" TARGET="_blank">http://www.volvocars-pr.com/in...ash=1</A></TD></TR></TABLE><p>Very true both of you, and it all boils down to the old accounting trick. And that is WHAT DO YOU WISH TO PROVE. As the data can be manipultated to say either 10.3% rounded up to 11%. Or the 20.9% figure rounded up to 21%. All in how you use the data. If it were me and I used the data, I could as well tell you that VCNA sales Y-T-D are down 27% and also 9% and be totally correct in doing so as well. <IMG NAME="icon" SRC="http://********************/smile/emthup.gif" BORDER="0"> <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/wink.gif" BORDER="0"> <p><br><i>Modified by Nato740 at 10:30 AM 7-24-2006</i><BR><BR>
<i>Modified by Nato740 at 10:33 AM 7-24-2006</i>
 

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Re: 2006 Volvo Sales (Nato740)

Maybe I can help shed some more light on why Volvos are not selling...<p>A few months ago my family (all Volvo owners) attended the auto show here in Columbus, Ohio. Here's how Volvo participated in the show:<p>1. Volvo had the smallest possible booth, located at the furthest point from the entry doors. It was right in front of the inflatable kids' playland, which made it difficult to hear the salesperson even when I was standing 2' away from him.<p>2. They had one car of each model, exterior colors limited to white, grey, and black only. NO color exteriors!<p>3. Only one representative (a salesman I know from a local dealer) on the floor. Otherwise the booth was abandoned.<p>4. Volvo was not mentioned in the official program whatsoever! (well, except for a teeny label on the floor map)<p>5. They had the new C70 but couldn't demonstrate the hard top or conversion process (definitely the biggest selling point) because "Volvo didn't sign up for a power feed for the booth" (according to my salesman friend). So basically the new C70 was indistinguishable (to the untrained eye) from the old C70.<p>6. No brochures available ("Volvo is reducing the amount of printed material they distribute to help save the environment")<p>7. No S60R<p>8. No fancy "booth stuff" except the cars themselves. No big flashy videos, lighting, or anything else. Probably because they didn't have a power feed.<p>Compared to the booths of the other manufacturers present, I have to say that Volvo gave off a horrible image. It was pretty embarrasing for a Volvo-owning family like mine that routinely talks up the cars... The show left us feeling like we have much more pride in Volvo than the manufacturer does.
 

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Re: 2006 Volvo Sales (korggy)

That as well supports the ROOT problem korggy. And unless that type of thing and reliablity gets better the other question will never have a better outlook. "WILL SALES GO UP" ....C30.....S80......New blood.......
 

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Re: 2006 Volvo Sales (Nato740)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Nato740</b> »</i></TD></TR><TR><TD CLASS="quote">That as well supports the ROOT problem korggy. And unless that type of thing and reliablity gets better the other question will never have a better outlook. "WILL SALES GO UP" ....C30.....S80......New blood....... </TD></TR></TABLE><p>Even of relliability, etc. improved, do not wait for the C30 to contribute to Volvo's renaissance. That car will fail, if it makes it here.<p>Yannis
 

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Re: 2006 Volvo Sales (korggy)

Forget Columbus, how about New York? Same thing
 

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Re: 2006 Volvo Sales (JRL)

Yes I have not been to NYAS at Jacob Javitz in four years since I moved. But even back then, VOLVO and its booth were never a hot bed of passion/excitment/showmanship. Nor a geewizz MR. Wizzard tech showcase booth either. VERY BLAND and most like watching paint dry.
 
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