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Polestar 1 Production Will be Limited by Sheer Complexity of Assembly

When Ferrari builds a car, it figures out how many it thinks it can sell, then builds one less. It’s a fun little party fact and helps develop a kind of artificial rarity.

And while we don’t really have a problem with Ferrari denying one rich person their exorbitantly expensive garage sculpture, it’s a little… fake. Like the tears in a pair of well-worn jeans, it’s not the low volume itself that makes limited production vehicles cool, it’s what that low volume signifies that’s cool.

That is to say, torn jeans are cool because of the adventures you’ve had in them, and low volume production is cool because it implies that a small team of dedicated craftsmen is working as hard as it can to produce exactly what it wants to make.

And that’s exactly what the case will be for the Polestar 1. According to Automotive News, Polestar will only build 500 1s per year and that’s not because they figure they can sell 501. It’s because building the hybrid sports coupe is so damn difficult.

Although Polestar will have help with its chassis construction, since it’s using Volvo’s steel S90 platform, bonding the 1’s carbon fiber body to it will be difficult and time-consuming. Not only that, but the platform will have to be shortened to accommodate the smaller, two-door body.

As a result, the price for these halo cars is expected to range between 130,000 and 150,000 euros, though you won’t ever really have to pay that.

That’s because the Polestar 1 will only be available on a subscription basis. First introduced as a concept on the Volvo XC40, customers will pay a monthly fee to use the car for a set amount of time. In the case of the XC40, it’s a 24-month term at $600-a-month—and that includes insurance, warranty, service, and no down payment.

The Polestar 1 will doubtless cost more and the term is expected to last two to three years, but the concept remains largely the same. After the term is up, Polestar takes the car back and you can restart with a new model.

Once the range expands, though, Polestar will accelerate production, with models like the 2 and 3—both expected to be all-electric SUV/crossovers—as the requirements of assembly will become less time-consuming.

Expect to see the first Polestars on your street in early 2019.

[source: Automotive News]

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