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- Volvo Partners with Waymo to Develop Self-Driving Vehicles
- Volvo CEO Believes Pandemic Will Cause Rush on EVs
- Electric XC40 Priced Higher than Base XC90 in the UK
Electric vehicles are the name the name of the game, and Volvo doesn’t want to be left behind. But according to Robin Page, Volvo’s Senior VP of Design, SUVs and and EVs “contradict each other.” So how do you balance that in the future?
With a range of sleeker and more aerodynamically-focused EVs, reports AutoExpress, which spoke to Page in an exlucisve interview.
Thanks to a promise to release a new EV every year until 2025, the question of managing the market’s love of crossovers and SUVs with the strictures of range requirements and aerodynamics. Fortunately, it also gives Volvo an opportunity to grow into segments it hadn’t previously competed in.
“Moving into electrification gives us an opportunity to rethink what cars are,” Page told AutoExpress. “We’re more open to not just repeating what we’ve done before but also looking at opportunities both in bigger and smaller cars.”
But as you may have noticed with the Audi e-tron, the Jaguar I-Pace, the Mercedes EQC, and the upcoming Mercedes EQC, automakers are betting big on crossovers as an entry point for the EV market.
“The tricky part of the future is the SUV world, because the traditional SUV is about a high h-[hip]point and roof,” Page said. “How does the world look when you have people wanting that high position and all the usability of an SUV, balanced with the fact they want range? Clean aerodynamics.”
Naturally, it’s not all downsides when it comes to crossovers. The high driving position means its easier to hide batteries under the floor, just look at the Polestar 2. The generally larger scale of crossovers also means bigger batteries. That means more weight and more power needed to haul the vehicle.
It seems then that the aerodynamics of the XC range is, so far, insufficient for Volvo’s EV ambitions.