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Echostar, Sirius Join Forces with Radioshack to Form Satellite Entertainment Alliance

RadioShack Corporation, EchoStar Communications Corporation and SIRIUS Satellite Radio today announced the formation of a satellite entertainment alliance that positions EchoStar’s DISH Network and SIRIUS as the only satellite entertainment brands offered at RadioShack. DISH Network also announced it will make SIRIUS music programming available to the majority of its 9-million customers. The three-way alliance allows RadioShack to offer DISH Network – a service offering already available at RadioShack – and SIRIUS Satellite Radio, providing customers with one-stop shopping for their satellite entertainment needs.

This satellite entertainment alliance will substantially increase both DISH Network’s and SIRIUS’ sales presence throughout the country and is expected to open up new markets for both satellite broadcasters as they tap into RadioShack’s ubiquitous distribution network and knowledgeable sales associates.

“The synergy created through these new arrangements with SIRIUS and DISH Network is a win for everyone involved,” said Leonard Roberts, Chairman and Chief Executive Officer of RadioShack. “RadioShack has long had the reputation for introducing consumers to innovative, leading edge products, and at the same time making it easy for them to buy and activate subscription-based products and services. With our engaged, knowledgeable sales associates and 7,000 points of distribution in every neighborhood in America, we’re in the unique position of being a market-maker for innovative technologies. This affiliation fits perfectly into our plans to be a complete entertainment source for America’s consumers.”

Beginning in mid-2004, RadioShack will distribute, sell and market SIRIUS in-home and transportable satellite radios, through more than 7,000 neighborhood retail stores in the U.S. and through www.RadioShack.com. RadioShack plans to offer a variety of portable Plug & Play and home do-it-yourself products, including docking kits and boomboxes, featuring SIRIUS’ service offerings.

“These agreements represent a giant step forward for SIRIUS which should generate significant additional subscribers,” said Joseph P. Clayton, President and Chief Executive Officer, SIRIUS. “Now, millions of RadioShack and DISH Network customers will be able to experience for themselves the pleasures of SIRIUS Satellite Radio’s 100% commercial-free music, and to see how this programming can add a valuable dimension to their overall entertainment. We are confident that once they hear SIRIUS, they will be eager to have our service – including a strong news line-up and unequalled NBA, NHL, and NFL sports coverage – in their vehicles or boats as well. We also know that RadioShack excels in taking new products from introduction to mass acceptance, and covers the country more completely than anyone with their vast network of retail stores. Together, we’re an unbeatable combination.”

“DISH Network provides the best content at the lowest price possible,” said Charles Ergen, Chairman and Chief Executive Officer of EchoStar. “These alliances with RadioShack and SIRIUS significantly strengthen our distribution with a pre-eminent services retailer in America – RadioShack, and give DISH Network customers the best music experience available – SIRIUS Satellite Radio. We believe these partnerships will add tremendous value for all of our customers and provide our retailers with a sales tool that is complementary to satellite TV.”

RadioShack, DISH Network and SIRIUS plan to work together to provide advertising and marketing support for their satellite entertainment alliance. This will include print and radio broadcast advertising, as well as monthly promotional flyers and inserts to customers, plus in-store displays, sales training and other promotional activities.

EchoStar, SIRIUS and RadioShack also announced that the three companies intend to develop other marketing strategies to promote their alliance, including possible development of other innovative product and service offerings.

About EchoStar Communications Corporation

EchoStar Communications Corporation serves over 9 million satellite TV customers through its DISH Network ™ and is a leading U.S. provider of advanced digital television services. DISH Network’s services include hundreds of video and audio channels, Interactive TV, HDTV, sports and international programming, together with professional installation and 24-hour customer service. DISH Network is the leader in the sale of digital video recorders (DVRs). Visit EchoStar’s DISH Network at www.dishnetwork.com or call 1.800.333.DISH (3474).

About RadioShack Corporation

Fort Worth, Texas-based RadioShack Corporation is the nation’s most trusted consumer electronics specialty retailer of wireless communications, electronic parts, batteries and accessories as well as other digital technology products and services. With more than 7,000 outlets nationwide, it is estimated that 94 percent of all Americans live or work within five minutes of a RadioShack store or dealer. The company’s knowledgeable sales associates and brand position – “You’ve got questions. We’ve got answers.®” – support RadioShack’s mission to demystify technology in every neighborhood in America. For more information on the company, visit the RadioShack Corporation Web site at www.RadioShackCorporation.com. For more information on RadioShack products and services, visit its e-commerce Web site at www.RadioShack.com.


SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 61 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including RadioShack, Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country.

Click on sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

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