Volvo News
Barbie Gets a V70
By Source: Mattel Press Release
Oct 30, 2003, 18:54

In the past, she's owned Corvettes, Ferraris and more. Having gotten busy with Ken in creating a family, Mattel's Barbie Doll has apparently become a Volvo-driving soccer mom with her change to a family-oriented V70 as one of the more recent additions to the doll house garage. Enter Mattel's Happy Family(tm) Volvo.

Additional text provided by Mattel:

The Happy Family(tm) Volvo has room for the whole family! With a car seat for Ryan(tm) and an infant car seat for the new baby, it's revved up and ready for a family road trip. When you put the newest member of the family in the car seat, you'll "hear" the baby "cry and coo" and MidgeŽ "singing" sweet sounds to her little love. Complete with a roller shade, activity case and Fisher-PriceŽ branded "toys" to keep the kids entertained, the Happy Family(tm) Volvo keeps this family "on the go" in style. Dolls not included. Suggested retail price $19.99, available May 2003.

The VOLVO trademark is owned by Volvo Trademark Holding AB and is used under license. The V70 trademark and vehicle design are owned by Volvo Car Corporation and are used under license. Model styling approved by VOLVO Car Corporation Design Department.

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