Volvo Concept Cars – Part of a Conscious Strategy

What is a concept car? An odd or amusing vehicle which attracts a brief period of fame at a motor show. Or something more serious..?Concept cars have become an essential part of the activities of Volvo Car Corporation. Now part of a conscious strategy, the concept car is created for many different, albeit important reasons.

Jan 28, 2004

Source: Volvo Car Corporation  


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