The Volvo V60 Plug-in Hybrid - the most technically-advanced Volvo model ever

Volvo Car UK Ltd.

Dec 13, 2011 - 10:57:33 PM

The indicative price of the world's first plug-in hybrid with diesel engine is starting at between £45,000 and £50,000 in the UK, minus any government subsidy for electric cars (Plug-in Car Grant).

Sales get under way at the start of 2012 with a limited model year production run of 1,000 cars starting in November 2012. They will be offered with Pure Limited specification, which includes the highest SE Lux trim level.

"Our plug-in hybrid has received considerable attention since it was unveiled at the Geneva Motor Show in 2011. Now we're taking the next step by presenting the production model, which is graced with a distinctive profile featuring a spectacular silver colour, an exclusive interior and generous standard equipment," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

The production version of the V60 Plug-in Hybrid will be launched in just one colour - Electric Silver. The car is also distinguished by aero-designed 17-inch wheels, integrated exhaust tailpipes and a number of bodywork features in glossy black, such as the grille and the aerodynamic front spoiler. The chromed "Plug-in Hybrid" emblem is found both on the lower part of the tailgate and in a smaller version on the front wings.

Nordic region the biggest market
After the initial batch of 1,000 cars for model year 2013, production of the V60 Plug-in Hybrid will increase to 4,000-6,000 cars as of model year 2014.

About 30 per cent of total volume will go to Sweden and the other Nordic countries. Germany, Switzerland, Belgium, France, the Netherlands and the UK will have a share of between 5 and 15 per cent each.

"We expect the order books to fill very quickly. The most discerning customers have many exclusive cars to choose between. But for anyone who truly wants to be in a league of their own behind the wheel of the most ingenious car in the world, there's only our V60 Plug-in Hybrid," concludes Stefan Jacoby.

Electrifying temporary presence
In addition to other venues, the V60 Plug-in Hybrid will be launched through "electrifying" temporary presence in high profile venues. They will appear in places such as Stockholm, Berlin and London. The idea is that customers should meet the car where they feel most at home.

Surveys reveal that the main target group for the V60 Plug-in Hybrid includes customers that are eager to adopt unique new technology. The car is ideal for customers who want superior environmental performance without compromising any of the established qualities in a contemporary luxury car.

Volvo Car Corporation expects that 80 per cent of total sales will be in the form of company cars.

Exclusive interior
The interior of the V60 Plug-in Hybrid has black leather upholstery with contrasting stitching and inlays of blue-grey wood. Other distinctive interior details include a leather-covered steering wheel, specially designed floor mats and a gear lever knob with integrated indicator.

The list of standard equipment includes features such as speed-dependent power steering, electrically adjustable driver's seat, parking sensors front and rear, Bluet